Conversion Trust Architecture

What it does

Places CTA hierarchy, objection handling, truthful proof and pricing context exactly where a decision happens.

When to use it

Use when visitors aren't acting because the offer, evidence, or next step isn't clear at the decision point.

Problems it prevents

Stops proof and pricing context being scattered around a page instead of sitting next to the decision they support.

Typical workflow

1. Map where decisions actually happen
2. Place proof and pricing at that point
3. Handle real objections, not generic ones
4. Verify the CTA hierarchy is unambiguous

Example output

A page where the proof point a visitor needs sits right next to the CTA it's meant to support, not three sections away.

What's included

1. 01
   The complete prompt

   The full manual as a ready-to-save SKILL.md file, matched exactly to what ships in the T7 library.

2. 02
   Install walkthrough

   Personal (~/.claude/skills/) and project (.claude/skills/) folder instructions, whichever fits how you work.

3. 03
   Use notes

   How Claude invokes it, what a good result looks like, and what to check before you trust the output.

Works well with

• SystemConversion Optimisation

  Reviews and improves conversion journeys, CTAs, forms, trust and mobile completion without manipulative tactics.

• SystemPremium Content Hierarchy

  Writes message architecture and copy hierarchy from a real offer, audience, evidence and objections, not filler.

• FocusedForm Success States

  Designs truthful, accessible success states that confirm completion only once the server has actually accepted it.