Branding

Audience Colour Strategy

Designs evidence-led, accessible colour palettes for a specific audience, market, culture and conversion goal.

What it does

Designs evidence-led, accessible colour palettes for a specific audience, market, culture and conversion goal.

When to use it

Use when choosing or revising brand colours, CTA colours, or dark/light theme direction for a specific audience.

Problems it prevents

Stops colour decisions made by myth ('blue converts best') instead of evidence tied to the actual audience.

Typical workflow

  1. State the non-negotiable accessibility floor
  2. Research audience and category evidence
  3. Assign colour roles, not just swatches
  4. Document the handoff for implementation

Example output

A palette with named roles (primary action, alert, success) backed by a stated rationale, not a mood-board of hex codes.

What's included

  1. 01
    The complete prompt

    The full manual as a ready-to-save SKILL.md file, matched exactly to what ships in the T7 library.

  2. 02
    Install walkthrough

    Personal (~/.claude/skills/) and project (.claude/skills/) folder instructions, whichever fits how you work.

  3. 03
    Use notes

    How Claude invokes it, what a good result looks like, and what to check before you trust the output.

Installation

Save the manual as SKILL.md in ~/.claude/skills/audience-colour-strategy/ to use it on every project, or in .claude/skills/audience-colour-strategy/ to scope it to one repository. Then invoke it directly:

/audience-colour-strategy

Read the official Claude Code skills guide

Works well with